DORITOS WASAbi

Design Brief:
A design proposal for Doritos’ seasonal flavor (Limited Offering) for a direct-to-consumer website.
The illustration concept is inspired by Japanese comic books style, infusing the effect of wasabi with Doritos’ brand.

My Role :  Concept Development / Art Direction / illustration

• Establish art direction

• Create Illustration proposal

• Generate design concepts: swags and activation

• Prototyping, physical mock up

• Collaboration with brand team

PepsiCo Design Team
1 Director
1 Senior Manager
Contract Graphic Designer
Doritos Brand Team

Concept Sketches and Mock-up

Swap Proposal Including : Tote bag design, T-shirts, and custom pins

Packaging Extension Concept : For single serve on-the-go

Activation: Street art and mural

Social Media Proposal : Promotional AR Filter and Influencer Kit